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You’re hiring.You need help.You post a job ad.…And crickets. Or worse, you get fifty applications from people who clearly didn’t read the post. Here’s the hard truth:Your job ad isn’t working because it was never designed to attract the right people. Job Description ≠ Job Ad ≠ Job Post Let’s set the record straight: Confusing […]
⚠️ Trigger Warning: This post includes references to suicidal thoughts, mental health crisis, and emotional collapse. From Rock Bottom to Rebuild: My Client Corrina’s Real Story of Mental Health, ADHD & Business This isn’t a story about burnout. This is a story about what happens when your body, your brain, and your life stop coping […]
Offshore VAs Aren’t the Problem. Your Lack of Structure Is. You’re maxed out, drowning in client work, and your backend’s a mess of Slack threads, Google Docs, and late-night SOS emails. So what do you do?You panic-hire a VA and pray they’ll fix it all. Spoiler: they won’t.Not because they’re bad, but because they’re walking […]
Hiring Isn’t Your Problem. Structure Is. Most business owners treat hiring like a Band-Aid. Someone leaves? Hire.You’re swamped? Hire.Need help? “Looking for a unicorn VA who can do admin, design, strategy, AND fetch my dry cleaning…” But here’s the truth: 👉 Your hires are only as good as the structure you bring them into.And if […]
The Problem Most In-Demand Cleaning Business Owners Face If you run a premium cleaning or home services business, the demand is probably already there. You’re not short on clients. But chances are: Sound familiar? That’s exactly where Eva Hall, founder of Clean the Nest in Melbourne, was when she came to me. She didn’t need […]
Hustling Isn’t the Answer (Even If Your Brain Moves at Lightning Speed) Running a business with a fast, chaotic brain is exhilarating… and overwhelming.You have the ideas, the vision, the energy but somehow you’re also drowning in unfinished tasks, missed meetings, and mental clutter. Sound familiar? You might just be a fast-brained entrepreneur. And no, […]
Scaling a service-based business means building a team you can rely on.But what happens when a team member just isn’t delivering? Deadlines are missed.Ownership is slipping.And you’re left frustrated, wondering: Should I fire them? Here’s the truth:Most firing decisions go wrong because they’re made too late—or because the real issue was missed early on. Before […]
Hiring? You’re Building More Than a Team. You’re Building Your Brand. Most business owners think of interviews as just another hiring step.A calendar block to tick off.A task between client meetings and delivery deadlines. But here’s what most people miss:👉 Interviews are brand moments. They are one of the first real interactions a potential team […]
You’re Growing — But Does It Feel Good? You’re scaling your business.More clients, more team members, more opportunities.On paper, everything looks like it’s working. But if you’re like most service-based business owners I work with, growth doesn’t feel amazing. It feels like you’re juggling plates, putting out fires, and dragging your team behind you. It […]
Running a service-based business should feel like growth, opportunity, and freedom.But if you’re a fast-scaling founder in Australia, it can quickly turn into babysitting instead of leading.Even with dream clients and a growing team, you’re still stuck in the day-to-day—and the weight of your business is on your shoulders. If this sounds painfully familiar, you’re […]
