How We Scaled a Fully Booked Cleaning Business in 4 Weeks Without Burning Out the Owner

The Problem Most In-Demand Cleaning Business Owners Face

If you run a premium cleaning or home services business, the demand is probably already there. You’re not short on clients.

But chances are:

• You’re stretched across every part of your business
• You’re doing quotes, scheduling, hiring, customer support
• You’re cleaning (yes, still) when someone calls in sick
• You feel guilty taking time off but you’re burning out

Sound familiar? That’s exactly where Eva Hall, founder of Clean the Nest in Melbourne, was when she came to me. She didn’t need another to-do list.

She needed a business that worked without her doing everything.

Meet Eva: A High-Demand Business Owner at Breaking Point

Eva built Clean the Nest in under two years. She launched with a single Facebook post and was flooded with enquiries. Within months, she quit her job and scaled to a team of 12. Clients loved her. Staff loved her. Revenue was growing.

But her time? Her energy? Non-existent.

By the time we met, Eva was:

• Cleaning homes herself
• Quoting, invoicing, and answering every team question
• Working 7 days a week
• Nearly cancelling a long-awaited family holiday
  

She came to me thinking she needed a Virtual Assistant.
What she actually needed was a scale strategy.

What I Did (And How You Can Apply This in Your Business)

Here’s the exact framework I used to help Eva scale, fast.

1. We Assessed the CEO Role

Eva was doing three jobs: cleaner, manager, strategist. That’s not sustainable.
We started by defining her ideal CEO role: visionary, client-facing, growth-focused.

Then we mapped the tasks keeping her stuck and reassigned them.

2. We Designed Her Scalable Team Structure

We didn’t just hire randomly. We built structure first:

• Operations Assistant: to manage client + team comms, scheduling, admin
• Offshore Virtual Assistant: for content, systems, and behind-the-scenes support
• Cleaner Hiring Pipeline: built around ongoing attraction and onboarding

All aligned to Eva’s long-term vision to turn Clean the Nest into a multi-service home empire.

3. We Built the Systems to Support It

We created:
✅ Standard operating procedures
✅ A hiring flow that runs continously
✅ Structured onboarding (including training videos!)
✅ Centralised team communication
✅ Client experience automation

This is what I do for every in-demand service business:
build the structure so you stop holding the whole thing together with sheer willpower.

Why It Works (And Why You Should Steal This Model)

The residential cleaning industry in Australia is now worth $1.4B and growing steadily (IBISWorld, 2024).

But the bottleneck in most cleaning businesses isn’t marketing. It’s the owner.

👉 They’re still in the weeds.
👉 They’ve outgrown their systems.
👉 Their time is maxed, but their potential isn’t.

That’s where I come in.

When I work with cleaning business owners (and other in demand service providers), we focus on:

• Removing you from day-to-day chaos
• Hiring for function, not panic
• Systemising your delivery so your team can run it
• Scaling in pods or repeatable growth blocks

The result?
Time back, team buy-in, and a business that grows without burning you out.

Eva’s Results in 6 Weeks/

✅ Delegated 25+ hours a week of admin
✅ Stepped out of daily cleaner comms
✅ Got her time back (and booked a holiday!)
✅ Onboarded a high-level Ops Assistant
✅ Built a training portal for new cleaners
✅ Positioned her business for expansion across VIC

And the best part?
She’s now free to focus on what she does best: sales, client relationships, and launching her next venture.

Thinking Bigger: From One Cleaning Business to an Empire

Eva’s long-term vision includes multiple sister brands:
Style the Nest, Sort the Nest, Move the Nest—a full ecosystem of premium home services.

This vision works because her core business is systemised.

Once your business is structurally sound, you can:

• Expand locations
• Add new services
• Increase prices
• Step out of delivery
• Take actual holidays

Want This For Your Business?

If you’re running an in-demand service-based business (cleaning, beauty, mobile services, trades, or support work) and you’re ready to scale,
I can help.

📞 Book your free Clarity Call

🎧 Or listen to the full behind-the-scenes with Eva on the Vision to Grow podcast

Because your growth doesn’t need more hustle. It needs the right strategy.